About as silly a car as you ever did see, but will probably become a huge cult car in the
future. The Aston Martin Cygnet is certainly the strangest diversion for the company, and these are the guys who gave us the Lagonda!
For all intents and purposes, the Aston Martin Cygnet is a rebadged Toyota iQ, and that’s about it really. The primary intention of the Cygnet was to allow Aston Martin to comply with the European Union-imposed fleet average emissions regulations that took effect in 2012. Indeed its compact little 97hp engine which only produced 110 g of CO2/km and had a fuel consumption of 70mpg was shined upon, the rest of the car was literally a non-starter!
To begin with, the price tag for the Cygnet was raised from the iQ price of just £9,000 to £30,000, and that’s only because the car’s value was tripled with the addition of an Aston Martin badge. For your extra money, you got a choice of leather trim, two cushions and a box of shortbread.
Apparently Aston Martin thought this would really reel in the masses.
But nope, the Cygent was a monumental failure, even outdoing the Renault Avantime in terms of flunking. In the end, the Cygnet only sold 150 cars here in the UK, against a predicted sales outcome of 4,000 units.
Wild optimism; thy name is the Aston Martin Cygnet!
Eventually the car was discontinued in 2013 after two years of production, making it the 2nd shortest production life of any Aston Martin product behind the 2012 Virage, which was only sold for one year. Today in London there’s a fair few of these cars on the road, I dare say some of them even outdo the iQ’s they’re based on in terms of sightings, but like I said, what I think we’re witnessing here is a future cult car, something that bombed on its initial run but will find a place in people’s hearts once the laughing stops.
It happened with the likes of the Edsel and the Allegro, why not with the baby Swan?